In 2018, I moved from downtown San Francisco to a grassy two-acre apple farm in Sonoma County, California. This transition involved a lot of slowing down. In my professional life I had spent a ton of time designing experiences for people to step away from their routine, tune in and get clear on their vision. If there’s one thing I was sure of it was that busy people need simple reminders to slow down and listen to their inner voice. I believed there was a way to package this process into something that was both effective and engaging but also visually beautiful.
I turned to my lifelong passions for stationery design and snail mail for the answer. I want to help people reflect in a more traditional way that encourages stepping away from technology and truly quieting the mind.